Live-stream selling
Sell your products to Turkish customers in Turkish live streams
Live stream selling is a growing field in Turkey; Instagram and TikTok live streams, as well as the live features of some marketplaces, can be used to show products, answer questions and offer time-limited discounts. Yeni İpekyolu plans Turkish live streams for Chinese brands in Turkey: we find a Turkish presenter, write the script, prepare the set and the campaign, clarify stock, shipping and returns in advance, and report the results of each stream to you in Chinese.
Live selling to Turkish customers: platform, presenter and shipping readiness
How is live selling in Turkey different from China?
In China, live stream selling is an established ecosystem; in Turkey this format is still in its early stages, and many customers are used to ordering from a marketplace after watching a video. That is why live streams in Turkey are usually more about product explanation and Q&A than hours of intense sales talk. If the pace and formats used in China are carried over as is, Turkish viewers may feel pressured and leave the stream.
The most common platforms are Instagram and TikTok Live; some Turkish marketplaces have also offered or trialed live stream features, but since access, seller requirements and sales functions may change, they should be confirmed with the platform during planning. Based on your sales channels, we choose the platform mix with the most viewers and the shortest path to ordering.
Why the presenter must be a local Turkish speaker
The essence of a live stream is real-time interaction. Viewers ask questions in Turkish in the comments, and the presenter needs to reply immediately in natural Turkish and respond to jokes and objections; a stream run through an interpreter is too slow and struggles to hold viewers. So we usually put a Turkish presenter in front of the camera; the Chinese team's product expert supports from behind the scenes, and our bilingual team quickly relays technical questions to the presenter.
The presenter can be a Turkish influencer the brand collaborates with, or a host with live streaming experience. When choosing, we look at whether they know the product category, whether they can explain technical values and usage clearly, and the engagement in their previous streams. Before the stream, at least one product training session and a rehearsal are held, so the presenter knows the product features, campaign rules and frequent questions in advance.
Pre-stream checklist for stock, shipping and returns
The biggest risk in a live stream is being unable to ship products when orders come in. Turkish customers usually expect fast shipping and are used to a clear return policy; if orders have still not shipped a few days after the stream, negative comments and complaints quickly appear in the comments and on product pages. Before the stream, stock levels in Turkey, warehouse location, the courier company used and whether campaign products are live in the store must all be confirmed.
Returns and after-sales service should also be prepared in advance. Consumer protection rules in Turkey generally grant a certain right of withdrawal for online purchases; for exact terms, follow the legislation in force and platform rules, and consult a lawyer if needed. Prices should be given in Turkish lira, and the installment option that Turkish customers often use should be considered. We gather these checks into a Chinese list and confirm them one by one with your team.
Reading a stream's results through three types of data
First, viewing data: number of viewers, average watch time and which segment drew the peak. Second, engagement data: number of comments, the content of questions and what viewers were most curious about. Third, conversion data: clicks and orders coming through a dedicated link or discount code. Looking only at viewer numbers can make results look better than they are; reading all three together shows what to change in the next stream.
After each stream, we prepare a Chinese report with key segments of the recording, a comment summary and improvement suggestions, making it easy to present to headquarters. We do not promise specific sales, but each stream helps you understand Turkish customers better. Prepare the product list, stock information in Turkey, campaign plan and your preferred stream dates in advance.
Brands that want to talk directly to Turkish customers in live streams
Chinese brands selling consumer products in Turkey
Phone accessories, small home appliances, cosmetics, apparel and home goods are well suited to live demos. A Turkish presenter shows the product live and answers questions. The stream is conducted entirely in Turkish.
Sellers with stores on Turkish marketplaces
Live streams direct viewers to stores on Trendyol, Hepsiburada and similar platforms, or the platform's own live feature is used. Access to marketplace live features may change. We confirm with the platform during planning.
Brands launching new products or joining campaign periods
Product launches, "Efsane Cuma" (Legendary Friday), 11.11 and pre-holiday campaigns can be supported with a live stream. New products are presented together in the stream with a time-limited discount. We fit the stream into your overall campaign calendar.
Brands with a store or showroom in Turkey
Streaming from the store or showroom lets customers see the physical store and the real product. This supports the sense of trust Turkish customers value. The store address and after-sales service can also be introduced.
Live stream services, from presenter selection to returns setup
Platform and format plan
The streaming platform is chosen based on the product and sales channel. Duration, segments and campaign format are defined. Platform features and rules are confirmed.
Turkish presenter
A Turkish presenter or influencer suited to the product is found. Product training and a rehearsal are held. Collaboration terms are written into a bilingual contract.
Turkish script and Q&A preparation
The Turkish run-of-show and product messages are written. Frequent questions and answers are prepared. A Chinese version is added for headquarters' approval.
Stock, shipping and returns confirmation
Stock in Turkey, the courier company and delivery times are confirmed. The return policy and after-sales process are checked. Prices are shown in Turkish lira.
Stream day execution
Venue, lighting and equipment are coordinated. The bilingual team relays technical questions to the presenter behind the scenes. Comments and questions are logged in real time.
Chinese review report
Viewing, engagement and conversion data are collected. Key segments and a comment summary are added. Improvement suggestions for the next stream are presented.
Service summary and requirements
| Streaming platforms | Instagram · TikTok · marketplace live streams |
|---|---|
| Pricing | Quote per stream or based on scope |
| Stream language | Streams in Turkish, communication and reports in Chinese |
| Service languages | Chinese · Turkish · English |
| Cities served | Mainly Istanbul; also Ankara, Izmir and other cities |
The final price and timeline depend on your documents and scope; we send a clear quote within 2 hours.
What you need to provide
- List of products to sell in the stream and key features
- Stock levels in Turkey and shipping method
- Prices in Turkish lira and campaign details (including installment options)
- Sales channel links and preferred stream dates
Planning, rehearsal, streaming and review
- 1
Planning and approval
The product, goals and budget are discussed in Chinese. The platform, date and campaign are set. Stock and shipping arrangements are checked.
- 2
Presenter and script
The Turkish presenter is selected and contracted. The Turkish script and Q&A are prepared. Headquarters approves the Chinese version.
- 3
Rehearsal and streaming
Product training and a rehearsal take place before the stream. On-site coordination is provided on stream day. The presenter receives real-time support behind the scenes.
- 4
Review and after-sales
A Chinese review report is delivered. Order shipments and customer questions are followed up. The next stream is planned.
Frequently asked questions
Are Turkish customers used to shopping from live streams?
Live stream selling is growing in Turkey but is not as widespread as in China. Many viewers discover a product in the stream and then order from a marketplace. So we usually design the stream as an opportunity for explanation and interaction, with an easy ordering link.
Can we stream in Chinese and use an interpreter?
Technically it is possible, but we usually do not recommend it. A stream run through interpretation slows down, and Turkish viewers lose interest. The common approach is to have a Turkish presenter on camera, with the Chinese product expert supporting behind the scenes and our bilingual team relaying information.
Do Trendyol or Hepsiburada have live stream features?
Some Turkish marketplaces have offered or trialed live stream features, but access, seller requirements and features may change. We confirm the current status with the platform during planning. If the feature is not available, traffic can be directed to the store through Instagram or TikTok live streams.
Who ships the orders from the stream?
Your company, or the warehouse and logistics company you work with, handles shipping. We help confirm stock, courier and delivery times before the stream and follow up on customer questions afterwards. Since Turkish customers usually expect fast shipping, this step must be prepared in advance.
Can Turkish customers return products?
Consumer protection rules in Turkey generally grant a certain right of withdrawal for online purchases, and marketplaces also have their own return rules. For exact terms, follow the legislation in force and platform rules, and consult a lawyer if needed. A clear return policy is also an important part of building trust.
How long should a live stream last?
It depends on the number of products and the platform. Streams in Turkey are usually shorter than in China and focus on explanation and Q&A. We suggest a duration based on the product and viewer habits, and adjust it in the review based on watch time data.
Do you guarantee a certain level of sales in the stream?
No. Sales depend on many factors, such as product, price, presenter and timing. We make sure planning, execution and review are solid, and our Chinese reports let you clearly see each stream's data and the direction for improvement.
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