PR & media relations
Tell your company's story accurately to Turkish media and industry readers
Chinese companies that invest, build factories, open stores or launch new products in Turkey need to be seen and trusted by Turkish customers, dealers and business partners. Yeni İpekyolu writes Turkish press releases, reaches out to Turkish general and trade media, supports you at press conferences and interviews, helps prepare responses when negative news appears, and reports coverage in the Turkish press in Chinese to you and your headquarters in China.
How does a Chinese company work with the Turkish press?
Why won't a Turkish journalist use a release translated from Chinese?
Many Chinese companies translate the Chinese release written by headquarters directly into Turkish and send it to the media, and it is rarely used. Chinese releases often open with executive remarks and general significance, whereas Turkish journalists usually want to see the news in the first paragraph: who did what, where, and what it means for Turkey, such as new jobs, local production or a new product. A text that reads like a translation needs too much editing and is often not used at all.
That is why we first clarify the key messages with you in Chinese, then have our native Turkish writer rewrite the text to fit Turkish news conventions, adding spokesperson quotes that can be used directly and clear visuals. You also receive a Chinese back-translation of the release, so headquarters can check the meaning of every sentence.
The difference between general and trade media
General media in Turkey reaches a wide audience and suits news about major investments, factory openings and local employment. For B2B companies in fields such as industrial equipment, building materials, automotive supply and renewable energy, however, Turkish trade magazines, industry news sites and association publications often reach real buyers and dealers better. Trade journalists are more interested in technical details, application examples and local service capacity.
We prepare a media list with Chinese notes based on your sector and goals, indicating each outlet's readership and suitable content types. The release can also be published on your website and your LinkedIn and X accounts, so Turkish corporate customers find accurate Turkish information when they search for your company name. The editor decides whether a story runs; we cannot guarantee coverage.
3 things to do in the first hour of negative news
First, understand the story correctly. Turkish news and social media comments must be translated into Chinese quickly and in full, not just as a summary; otherwise headquarters may misjudge the situation. Second, one voice. Until the facts are clear, avoid having several employees respond separately to journalists or on social media. Third, decide on the spokesperson and timing of the response; Turkish media usually expects an official company statement quickly.
We help prepare the draft Turkish statement and provide a Chinese version for headquarters' approval. For matters involving legal liability, product recalls or official investigations, the statement should first be reviewed by a Turkish lawyer; we provide accurate translation and media coordination. A short Chinese-Turkish emergency contact list and company profile prepared in advance save a great deal of time in a crisis.
Chinese media monitoring reports for headquarters
Headquarters in China cannot read the Turkish press directly but wants to know the company's image in Turkey. We regularly collect news about your company, competitors and sector from Turkish media and social platforms, translate the key points into Chinese and include the original links. The report indicates whether the tone of the coverage is positive, neutral or negative and whether a response is needed.
What we ask you to prepare in advance: a Chinese and English company profile, your activities in Turkey, information that can and cannot be disclosed publicly, a list of spokespeople and high-resolution images. If investment or factory news involves cooperation with a public authority, the timing and wording of publication usually need to be coordinated with that authority. We list everything that must be confirmed before the release goes out.
Chinese companies that want public recognition in Turkey
Companies investing or building factories in Turkey
Investment signings, groundbreakings and the start of production are opportunities to introduce the company to the Turkish public. We write Turkish releases and handle media outreach. If there is public-sector cooperation, we remind you to coordinate the publication timing in advance.
B2B companies selling to Turkish firms
Products, application examples and local service are presented in Turkish trade media. Turkish buyers and dealers get to know your company. The content can also be shared on LinkedIn.
Brands launching products or opening stores in Turkey
A Turkish release is issued for a new product, a first store opening or entry into a new city. It can be planned together with a press conference and influencer events. Turkish customers see the same message across different channels.
Companies facing negative news
When complaints, quality issues or negative news emerge, we translate the coverage quickly and help prepare a Turkish response. Legal content is first reviewed by a lawyer. We handle translation and media communication.
Releases, media outreach, crisis response and Chinese monitoring
Turkish press release
Written to Turkish news conventions, with the first paragraph delivering the news clearly. Spokesperson quotes and image captions are added. A Chinese back-translation is provided for approval.
Media list and distribution
A list of Turkish general and trade media is prepared with Chinese notes. The release is sent to journalists and editors. The decision to publish rests with the media outlet.
Press conference and interview support
We support the organization of press conferences and journalist invitations. Q&A notes are prepared before interviews. On-site Chinese-Turkish interpreting is provided.
Crisis communication support
Negative news and comments are translated quickly. A draft Turkish statement and its Chinese version are prepared. Legal content is reviewed by a Turkish lawyer.
Chinese media monitoring report
Relevant coverage in Turkish media and on social platforms is collected regularly. Key points are translated and the tone is indicated. Original links are included for headquarters.
Service summary and requirements
| Delivery time | Release usually in 2–3 business days |
|---|---|
| Pricing | Quote based on scope · distribution channel fees separate |
| Language | Published in Turkish, communication and reports in Chinese |
| Service languages | Chinese · Turkish · English |
| Cities served | Mainly Istanbul; also Ankara, Izmir and other cities |
The final price and timeline depend on your documents and scope; we send a clear quote within 2 hours.
What you need to provide
- Company profile in Chinese or English and activities in Turkey
- Details of the news topic and the scope that can be disclosed
- Spokesperson's name, title and quotable views
- High-resolution images and company logo
Four steps from a Chinese message to a Turkish news story
- 1
Clarifying the message and goal
The news, target readers and disclosable information are clarified in Chinese. The spokesperson is chosen. Topics requiring headquarters' approval are listed.
- 2
Writing and approval
A native Turkish writer prepares the release. A Chinese back-translation is provided. The text is finalized after headquarters' approval.
- 3
Distribution and media outreach
The release is sent to the selected media, and journalists' questions are followed up. Interviews or a press conference are arranged. It is also shared on the website and social accounts.
- 4
Chinese report
Published stories and their content are collected. Key points are translated and links added. Recommendations for future communication are presented.
Frequently asked questions
Do you guarantee the release will be published?
No. The decision to publish belongs to the editor. We increase the chances of it being used by writing the news clearly, choosing the right media and following up with journalists. The cost of paid distribution channels is stated separately.
Is it enough to translate headquarters' Chinese release directly?
It usually does not work well. The structure of a Chinese release differs from Turkish media conventions, and literal translations are often ignored by journalists. We keep the core message, rewrite it to Turkish news conventions and provide a Chinese back-translation for headquarters' approval.
Which Turkish media should a B2B company target?
For B2B companies, Turkish trade magazines, industry news sites and association publications usually reach buyers and dealers better. General media suits high-impact news such as investments and factories. We prepare a media list with Chinese notes for your sector.
What can you do when negative news appears?
We translate the news and comments into Chinese quickly and in full to help you assess the situation, and prepare a draft Turkish statement. Matters involving legal liability should first be reviewed by a Turkish lawyer. We can also coordinate communication between the spokesperson and journalists.
Can we speak Chinese at a press conference?
Yes. We provide Chinese-Turkish consecutive or simultaneous interpreting and rehearse the speech with the spokesperson in advance. If you have a Turkish executive, their remarks in Turkish are usually quoted more easily by the media. We advise based on the situation.
Is coordination with public authorities needed for investment news?
If the project involves public support, an industrial zone or an official signing, the timing and wording of publication usually need to be coordinated with the relevant authority. We remind you to confirm this in advance and support you with translating the correspondence. The relevant authority sets the exact requirements.
How often is the Chinese monitoring report delivered?
It can be delivered per project, monthly or quarterly, and also prepared separately after a major event. The report includes Chinese summaries of the coverage, a tone assessment and the original links. Frequency and scope are adjusted to headquarters' needs.
Tell us what you need in Türkiye
Our Chinese-speaking consultant reviews it for free and gives you a clear price and timeline.
