Event & fair support
An event that truly works for your Turkish customers and dealers
When Chinese companies hold a product launch, dealer meeting or city roadshow in Turkey, or open a booth at a trade fair, their audience is Turkish customers and business partners. Yeni İpekyolu works with you in Chinese and delivers locally in Turkey: we plan the program, find local venues and suppliers, arrange a Turkish-speaking host, prepare Turkish materials and invitations, and provide interpreting for Chinese executives at the event.
How to set up an event for Turkish customers and dealers
If the guests are Turkish, the program follows Turkish habits
Many Chinese companies bring their launch format from China to Turkey unchanged: back-to-back executive speeches, long slide decks, and the product only at the very end. Turkish dealers and customers, however, usually expect to see and try the product as soon as possible and to have enough time for conversation and a meal. Long speeches, especially those interpreted sentence by sentence, can easily cool the atmosphere in the room.
We usually recommend the following: keep speeches short and few, let a Turkish host run the program, move the product demo into the first half, and set aside time for conversation and Q&A. When choosing a date, avoid iftar time during Ramadan and religious holidays, and take weekends and school holidays in Turkey into account. Halal food and non-alcoholic options are usually a basic expectation for catering.
What does a Turkish business partner want to hear at a dealer meeting?
Turkish dealers usually want to know about a few concrete topics: pricing policy and profit margins in Turkish lira, payment and credit terms, stock and delivery times, after-sales service and spare parts supply, and the brand's promotional support in Turkey. If the meeting only talks about the company's size and history, dealers may feel they did not get the answers they came for.
We prepare the agenda with you, build these topics into the presentations and Q&A, and translate the speeches into natural Turkish. After the meeting, we can compile dealers' questions and feedback into a Chinese report for you and headquarters; this becomes a basis for your future channel policy.
How to choose local suppliers and a Turkish host
In Turkey, venue, stage setup, sound and lighting, catering, photo and video, and booth construction are usually handled by local suppliers. We compare several suppliers based on your budget and compile their quotes and scope of service in a side-by-side table in Chinese, so you can clearly see which items are included and which are extra. Before signing, confirm payment terms, cancellation clauses and invoicing arrangements.
On the hosting side, a Turkish host runs the program, keeps the energy in the room and engages with guests; if Chinese executives are speaking, we arrange consecutive or simultaneous interpreting. The host and interpreter receive the program and speeches in advance and rehearse with the speakers. When planning, it helps to keep in mind that an event run in a single language flows better than one alternating between two languages.
At booths and roadshows, the real work starts after the event
When you open a booth at a trade fair in Turkey or run a roadshow across several cities, Turkish visitors usually want to pick up a Turkish brochure on the spot, know who their local contact is and get a quick response after the event. We support you in preparing Turkish panels, catalogs and business cards, arrange Turkish-speaking reception staff, and record visitor details and inquiries on a shared form. Collecting personal data generally requires compliance with KVKK (the Turkish Personal Data Protection Law); consult a lawyer for details.
When the event is over, we translate the visitor list and inquiries into Chinese, sort them by priority, and help send Turkish thank-you emails and follow-up materials. What we ask you to prepare in advance: the purpose of the event, target number of attendees, budget range, preferred cities and dates, list of speakers and products to be exhibited.
Chinese teams meeting customers and dealers in Turkey
Brands launching new products in Turkey
Product launches for Turkish media, influencers and customers. We plan the program and arrange a Turkish host and venue. It can be planned together with PR and influencer work.
Companies holding Turkish dealer meetings
Channel policy, new products and promotional support are presented. Speeches are translated into Turkish and on-site interpreting is provided. Dealer feedback after the meeting is reported in Chinese.
Teams running roadshows in several Turkish cities
Product promotion tours are held in cities such as Istanbul, Ankara and İzmir. Venue, suppliers and transport are coordinated in each city. Visitor details are recorded on a shared form across all cities.
Companies exhibiting at trade fairs in Turkey
We support communication on booth construction, Turkish panels and materials, and reception staff. On-site interpreting is provided for Chinese staff. Leads are organized after the fair.
Program, venue, host, materials and follow-up
Event plan and program
The program and duration are designed around Turkish guests' habits. Religious holidays and iftar time are taken into account. A Chinese-Turkish program plan is prepared.
Venue and local suppliers
Venue, setup, sound and lighting, catering and photography suppliers are sourced. Quotes are compiled in a comparison table in Chinese. We support you in confirming contract terms.
Turkish host and interpreting
A Turkish host is arranged to run the program. Consecutive or simultaneous interpreting is provided for Chinese speakers. Script preparation and a rehearsal take place in advance.
Invitations and Turkish materials
Turkish invitations and speeches are written. Panels, catalogs and business cards are prepared. They can be printed locally in Turkey.
On-site coordination
On event day, suppliers and the program are coordinated on site. Turkish-speaking reception staff are assigned. Issues are resolved as they arise.
Post-event follow-up and Chinese report
The visitor list and inquiries are translated into Chinese. We help send Turkish thank-you messages. An event summary report is delivered.
Service summary and requirements
| Service cities | Mainly Istanbul, other cities on request |
|---|---|
| Pricing | Quote based on scope · third-party fees separate |
| Working language | Communication in Chinese, delivery in Turkish |
| Service languages | Chinese · Turkish · English |
| Cities served | Mainly Istanbul; also Ankara, Izmir and other cities |
The final price and timeline depend on your documents and scope; we send a clear quote within 2 hours.
What you need to provide
- The event's purpose and target guests (customers, dealers or media)
- Budget range, city and preferred dates
- List of speakers and speeches (Chinese is fine)
- Products to be exhibited and brand materials
Five steps from a request in Chinese to the venue in Turkey
- 1
Defining the need
The event's purpose, number of attendees and budget are discussed in Chinese. The city and approximate date are set. Products to be exhibited and speakers are listed.
- 2
Plan and quote
The event plan and a comparison of local supplier quotes are presented. Items to be paid separately are explained. Contracts are signed after your approval.
- 3
Preparation
The venue and suppliers are booked and Turkish invitations are sent. Speeches are translated and materials prepared. The host and interpreter work through the scripts in advance.
- 4
Event day
The program and suppliers are coordinated on site. Hosting and interpreting are provided. Visitor details are recorded.
- 5
Afterwards and follow-up
The visitor list is organized and translated into Chinese. We help send follow-up materials. A summary report in Chinese is delivered.
Frequently asked questions
How far in advance should we prepare for an event?
It depends on the size of the event and the city. Popular venues and suppliers during trade fair seasons usually require early booking. We recommend contacting us as soon as you have the first idea; we will propose a workable timeline based on the date.
Should the host speak Chinese or Turkish?
If the guests are Turkish, having a Turkish host run the program usually gives the best result. We provide interpreting when Chinese executives speak. If there are also many Chinese guests in the room, simultaneous interpreting equipment can be considered so guests of both languages can follow.
What should we watch for when choosing a date?
Religious holidays such as Ramadan Feast and Eid al-Adha should be avoided, and iftar time should be considered during Ramadan. National holidays and school holidays can also affect attendance. We make recommendations based on your plan.
What should we pay particular attention to in catering?
Halal food and non-alcoholic drinks are usually a basic expectation, and a vegetarian option should also be available. Whether to serve alcoholic drinks depends on the event and the guests. We confirm the menu with the local caterer.
Do you help invite Turkish dealers and customers?
Yes. We write Turkish invitations and follow up on attendance by phone, email or WhatsApp. The guest list is usually provided by you. If commercial messages will be sent to new contacts, KVKK and İYS (the Message Management System) requirements usually need attention; consult a lawyer for details.
How are local suppliers paid?
Third-party fees are usually calculated separately; they can be paid directly to the supplier or handled by an agreed method. We present each supplier's quote, scope and payment terms side by side in Chinese. Confirm cancellation clauses and invoicing arrangements before signing.
What do you do after the event?
We translate the visitor list and inquiries into Chinese, rank them by priority, and help send Turkish thank-you and follow-up materials. We also deliver a Chinese report with photos and a feedback summary, making it easy to pass on to headquarters.
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